Meta is putting all its cards on the table to expandThreads, which it launched in 2023. The app has becomeX’smain rival alongsideBlueSkyand has received persistent updates over the past few months asX loses users.
Mark Zuckerberg, Meta’s CEO, recently announced at anearnings presentationthat the app now has 320 million monthly active users, up 20 million from last month. Threads had 275 million monthly active users in November, so the app has experienced exponential growth in the past two months.
To attempt to keep this growth going, Meta has been busy addingnew featuresto the app – and it just announced that even more are rolling out now.
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Threads is playing catch-up with X
Users will soon be able to tag people in photos
Instagram head Adam Mosseriannounced in a recent Threads postthat Meta will be adding the ability to tag people in photos you post to the platform. A new media tab is also being added to the app, which lets users view all the photos and videos they’ve shared on the social media platform. Mosseri says the media tab was a “a long overdue request from the community.”
A lot of these new features are simply playing catch-up with those available on X, but benefit the platform nonetheless. The media tab could play a future role in helping the app compete with TikTok too, which just recently had itsUS bantemporarily lifted. The new Threads features are rolling out globally now, so you should be able to access them soon.
Threads has also added other new features recently, such as the ability toschedule and markup posts. Meta also announced it istesting adson the app, and more controversially, that it is adding acommunity note systemlater this year that replaces third-party fact checking.
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