Fox plans to join the long list of direct-to-consumerstreaming servicesavailable in the US.
The company has officially announced it is working on launching asubscription streaming servicebefore the end of 2025. The Fox Corporation is well known in the US for its news channels andsports contenton TV. The announcement was made during Fox’s quarterly earnings call.
CEO Lachlan Murdoch said the app would include Fox’s news and sports content. It is currently in development, and Fox said it will reveal more details later this year.
Streaming services are pricing consumers out on purpose
Streamers are purposely making their ad-supported plans appealing.
Fox’s traditional cable bundle isn’t going anywhere
Fox wants to attract more cord-cutters to its news and sports content
During the earnings call, Fox emphasized that its new streaming service would not disrupt its current TV bundles. Regarding the price of the upcoming service, Murdoch said it would be “modest” and that the goal of the service is not to attract traditional TV viewers.
“We’re huge supporters of the traditional cable bundle, and we always will be,” Murdoch said during the earnings call (viaCNBC). “But having said that, we do want to reach consumers wherever they are, and there’s a large population, obviously, that are now outside of the traditional cable bundle.”
Tubi will stream this year’s biggest sporting event for free in 4K
You can watch the Super Bowl LIX on February 9 for free on Tubi this year.
This isn’t Fox’s first foray into streaming. It does have Tubi, a free ad-supported streaming service. Tubi will broadcast the Super Bowl for the first time for free this weekend, so it seems Fox still cares about the service. Judging by Murdoch’s comments, Fox isn’t looking to change any of its current offerings, so hopefully, Tubi will not be affected at all when Fox launches its subscription streaming app.
Fox was part of theVenu Sports joint venturewith Disney and Warner Bros. Discovery, which recently fell through. Fox is the only one of the three companies involved without an alternative paid subscription service. Murdoch also said the service won’t have “any exclusive rights costs or additional incremental rights costs.” This means Fox won’t have to pay as much to create and distribute the new streaming service to users.
Venu Sports shut down before it had a chance to launch
Disney, Fox and Warner Bros. Discovery have called off its plans to launch the sports streaming platform Venu.
