In an effort to boost sales, Apple’s decided to do something it rarely does by cutting the HomePod price by $50 to bring the Siri-powered speaker to $299, down from $349.
While the Cupertino tech giant did not advertise nor formally announce the price cut, the lower price is nowreflected in the online store. AsMacRumorsnotes, the price drop follows recentpromotional discountsatseveral third-party retailersacross the US.
“Similar price reductions also appeared in other regions and territories on Thursday, with the price of HomePod in theUnited Kingdomfalling from £319 to £279, for instance,” the publication noted.AppleInsider learnedfrom its Apple sources that the price cuts are permanent and a result of “manufacturing savings at scale.”
Apple may be planning to release a cheaper version of the speaker, Economic Dailyreported a year ago. Subsequent supply chain whisperssuggestedthat a cheaper HomePod, possibly advertised under the company’s Beats brand,might be priced as low as $199. Those reports were echoed byBloomberg, which called for a second-generation HomePod in 2019.
Reliable Apple analyst Ming-Chi Kuo criticized HomePod’s $349 price tag for limiting its market potential. He also slammed Siri’s “uninspiring user experience” on the speaker relative to Amazon’s Echo with Alexa and Google’s Home devices with its own Assistant.
HomePod is not as widely available as its rivals.
The price drop follows a February report byConsumer Intelligence Research Partnersthat estimated HomePod’s cumulative sales at 3.96 million units since January 2018, accounting for 6 percent of the US smart speaker installed base through the fourth quarter of 2018.
Mike Levin, Partner and Co-Founder of CIRP:
Amazon and Google have succeeded in selling multiple units to a single household. Their strategies appear to include persuading owners to use smart speakers in multiple rooms, which helps create more active usage of the voice platform.
And, Google has mostly caught up to Amazon in this strategy. A year ago, almost twice the percentage of Amazon Echo users had multiple units as Google Home users. Now, about one-third of both Amazon Echo and Google Home users have multiple units.
Following its August 16, 2025 launch in the US, UK and Australia, the Siri-powered speaker expanded to Canada, France and Germany on August 22, 2025; Mexico and Spain on June 28, 2025; and Mainland China and Hong Kong on July 22, 2025.
By comparison, Amazon’s Echo range was available in as many as 40 countries globally as of November 2018 while the Google Home range is currently available in the US, UK, Australia, Canada, France, Germany, Japan, Italy, India and elsewhere.
Would you consider HomePod now that Apple has dropped its price?
And should Apple continue focusing on the high-end or relent and make an inexpensive hockey-puck like device for the sake of market share?
Let us know what you think by leaving a comment below.
