Not to be outdone by indie devs’massive game sale, Apple has launched a pair of prominently advertised promotions on both the App Store and the Mac App Store, in time for your extendedMemorial Dayweekend. The new Editors’ Choice section offers great apps for both iOS and Mac platforms cherry-picked by Apple’s iTunes team.

Also, Cupertino (finally) pulled an Amazon with the other section, giving away one free app every week, starting today…

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As a result of these changes, the Staff Favorites section is now a goner.

At the time of this writing, two iOS and two Mac apps claimed bragging rights concerning the Editors’ Choice distinction:Deus Ex: Human Revolution – Ultimate Editionand Cobook for the Mac andfreshly-releasedFacebook Camera andExtreme Skateron the iOS front.

As for the Free App of the Week section, Apple kicked off the promotion by offering Chillingo’s cute puzzle gameCut the Rope: Experimentsfree of charge, otherwise a 99-cent download.

The App Storetweetedthe news yesterday so follow that account for news about upcoming freebies.

Speaking ofCut the Rope,Experimentswas just updated with 25 new levels andCut the Rope HDgot crisp Retina-optimized graphics that looks really nice on the new iPad.

Unfortunately, the new sectionsdon’t solve discovery issues, but here’s to hoping that Apple will pull some trickscome June 11based on itsacquisition of app discovery startup Chomp.

I sure hope the freebie thing won’t be temporary and that Apple will continue giving away one free app every single week.

Oh, Apple – please copythis featurefrom Amazon’s Appstore for Android.

So,Cut the Rope: Experiments.

A steal, no?