Google restricts targeting of political ads ahead of 2020 election
Google is making significant changes to the way it handles political advertising on its platform. It means political campaigns that buy ad space on Google Search, YouTube, and Google-powered display ads on websites will no longer be able to target ads based on a person’s political leanings according to their online activity, or data gleaned from public voting records. The new system, announced by the web giant on Wednesday, November 20, means that targeting will be restricted to “general” categories only, namely people’s age, gender, and ZIP code location....