Universal Claims New AMC Deal Will Get Movies Back in Theaters Faster
Universal recently struck a landmark deal with AMC Theatresthat will make it possible for newly-released movies to arrive on premium VOD as soon as 17 days after their initial release. This has proved to be a controversial move within the industry. But it is one that NBCUniversal CEO Jeff Shell thinks will ultimately help get movies back in theaters faster. Movie theaters have been closed in the U.S.since mid-March, with the hope being that they can open up by mid-to-late August in time forTenetand other movies coming down the pipeline....